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11 Social Media Content material Varieties & Examples

11 Social Media Content Types Examples

Social media has been on the forefront of digital advertising and marketing for fairly a while, and it’s unlikely this can change within the close to future.

The truth is, we’re nonetheless seeing new social media channels and platforms emerge – alongside all kinds of content material varieties, options, and codecs.

This text will cowl the highest social media content varieties and which channels they’re greatest fitted to.

We may also spotlight a few of our favourite examples of how manufacturers have excelled in every sort of content material.

Let’s dive in.

1. Brief-Kind Video

When you’ve spent any time on social media prior to now few years, you realize that short-form video has turn out to be some of the frequent – and fashionable – types of social content.

Brief-form video may very well be outlined as any piece of video content material that’s below 10 minutes lengthy, however sometimes, the shorter, the higher. After I consider short-form video, I consider video content material round 0-3 minutes lengthy.

From Reels to TikTok to YouTube Shorts, short-form video has confirmed to be an extremely efficient format for reaching audiences on social media.

Why? As a result of, when completed proper, it packages compelling visible storytelling right into a bite-sized, digestible piece of content material – which is precisely what at present’s more and more distracted and busy customers are searching for.

Brief-form video can also be versatile. You should utilize it to attain completely different goals, whether or not showcasing inside thought management, highlighting a buyer case examine, or that includes your product.

The Finest Social Media Channels For Brief-Kind Video

Given the demand for short-form video, it really works properly throughout most social media platforms, from TikTok to LinkedIn. Nonetheless, the next stand out as the most effective match:

  • TikTok – This one needs to be apparent. Because the most popular social media platform worldwide, TikTok is the chief in short-form video.
  • Instagram – With the introduction of Instagram Reels in 2020, the platform has leaned into short-form movies. When you create brief movies on Instagram, the algorithm will doubtless reward you.
  • YouTube – Whereas YouTube is healthier recognized for long-form movies, which we’ll dive into under, the platform has additionally been branching into short-form movies. It launched YouTube Shorts in 2020, which now has over 1.5 billion month-to-month customers.
  • Snapchat – The pioneer of the ephemeral video story, Snapchat has considerably light into the background when it comes to social media chatter. However don’t be fooled; it has over 530 million month-to-month lively customers.

Model Instance: Brief-Kind Video

Mediterranean quick informal meals model, CAVA, is a good instance of an organization that leverages short-form video on social media.

The model has amassed over 87,000 TikTok followers by making enjoyable, snappy video content material that options CAVA’s merchandise and sometimes employs trending TikTok sounds or codecs.

Right here is an instance of a video the place CAVA used a remark by a buyer to create video content material.


Jeffrey stamp of approval ☝️ #CAVA #foodreaction #saladrecipe #foodreview

♬ Rich Flex Carter Walsh Remix – CarterWalsh

2. Lengthy-Kind Video

Long-form video is video content material that’s 10 minutes lengthy or longer.

And when you could not see as a lot of it in your day-to-day social media actions, it undoubtedly performs an necessary function in model advertising and marketing.

Lengthy-form video generally is a highly effective device for extra in-depth model storytelling and content material.

Some examples of long-form video content material chances are you’ll wish to leverage for advertising and marketing functions are documentaries, branded sequence, video profiles, interviews, and extra.

The Finest Social Media Channels For Lengthy-Kind Video

When you’re enthusiastic about distributing long-form video content material on social media, YouTube is the place you wish to be.

YouTube is the chief with regards to long-form movies, and also you’re probably to seek out your viewers there.

Whilst you can – and will – share shorter clips and cutdowns out of your video on apps like Instagram, Twitter, Fb, LinkedIn, and TikTok, many of those platforms gained’t even mean you can add longer movies.

Model Instance: Lengthy-Kind Video

The staff behind BuzzFeed’s Tasty is aware of what it takes to make nice social movies, together with long-form content material.

Tasty’s YouTube channel options tons of video content material, starting from fast recipes and tricks to sequence like “I Draw, You Cook dinner” – an episode of which is featured under.

3. Consumer-Generated Content material (UGC)

User-generated content, or UGC, is content material created by people unaffiliated together with your model about your model – and it’s excellent proof of what makes social media content material so highly effective.

Over the previous decade or so, UGC has turn out to be some of the pervasive forms of model content material on social media, and for good motive.

UGC leverages word-of-mouth advertising and marketing to construct belief and neighborhood together with your target market. It’s because persons are extra more likely to belief a advice from their friends than imagine in advertising and marketing straight from a model.

UGC can are available in many types, from picture or carousel posts to brief movies, Instagram Tales, and so on.

The Finest Social Media Channels For UGC

Instagram is the apparent alternative for sharing UGC.

It’s visible by nature, has a hyper-engaged consumer base, and gives completely different avenues and codecs relying on the content material itself – from Tales to Reels or posts in your grid.

X (previously known as Twitter) will also be a very good platform for sharing UGC, relying in your trade and the viewers you’re attempting to succeed in.

Model Instance: UGC

Adobe options loads of UGC made by prospects on its varied merchandise. Right here’s an example from the Adobe Inventive Cloud Instagram account.

4. Stay Streams

Stay streaming has been on the rise lately, and types are more and more getting concerned.

It’s turn out to be so fashionable that platforms like Instagram, YouTube, and even TikTok now have devoted dwell video merchandise.

Past this, new platforms constructed completely round dwell streaming have popped as much as cater to followers of this content material format.

For manufacturers, dwell streams present a possibility to have interaction in real-time together with your neighborhood and provide a extra genuine, “behind the scenes” take a look at your model than produced content material can.

The Finest Social Media Channels For Stay Streaming

As talked about above, Instagram Stay, YouTube Stay, and TikTok Stay are all nice avenues to your live-stream content material.

The place you select to play will rely upon the place your target market spends essentially the most time and what kind your content material will take.

Relying on this, Twitch is one other highly effective platform for dwell streaming.

This dwell streaming service was initially constructed round video gaming content material however now homes a wide range of dwell content material – and may very well be the most effective place to host your subsequent dwell stream!

5. Polls & Questions

The very best sort of social media content material engages your viewers and encourages them to work together with you.

Enter: viewers polls and questions.

Whether or not you’re utilizing a ballot function in a selected social platform, or asking an open-ended query, posing inquiries to your viewers generally is a easy approach to drive engagement and acquire useful information.

Questions can cowl issues resembling your model, your product/s, trade traits, and even what sort of content material your viewers want to see from you.

The Finest Social Media Channels For Polls & Questions

Listed below are the most effective platforms with regards to ballot and query content material:

  • Instagram – You should utilize Instagram Tales to create each polls and questions, because it has separate instruments for every. It’s also possible to create a picture asking your viewers a query and add that to your grid, after which folks can reply within the feedback part.
  • LinkedIn – LinkedIn additionally has a devoted ballot function and lends itself properly to posing questions the place your viewers may wish to share their expertise or opinion in a remark.
  • Twitter – One other platform with a ballot function, Twitter is a good place for any sort of question-related content material on account of its text-based nature.
  • Fb – You possibly can ballot folks in Fb Teams or pose questions in any of your Fb content material.
  • Reddit – In case your model is lively on Reddit, you must think about using the platform’s ballot operate or asking your viewers questions.

Model Instance: Polls & Questions

Fortune is one instance of a model that incessantly makes use of polls to have interaction its viewers.

On LinkedIn, the corporate typically leverages ballot content material to quiz followers on a selected subject earlier than linking out to a associated article for them to be taught extra.

Fortune LinkedIn pollScreenshot from LinkedIn, April 2024

6. Influencer Collaborations

By now, I’d guess there’s a good probability that if you hear the phrases “social media,” you consider influencers.

Influencers actually have “taken over” social media by constructing loyal communities that look to them for leisure and inspiration, in addition to suggestions and recommendation.

Partnering with influencers can increase your model’s attain and provides it publicity in entrance of an engaged viewers.

Influencer collaborations can take many types, however the important thing to doing it proper is to seek out an genuine and pure connection between the influencer and your model.

The Finest Social Media Channels For Influencer Partnerships

When you’re trying to companion with an influencer, think about one among these channels:

  • Instagram – Given how linked Instagram creators are to their followers, it’s a best choice for influencer collaborations. It additionally gives completely different prospects for a way your partnership will come to life, e.g., an Instagram Stay interview, a Tales function, a carousel that includes a creator’s prime 5 merchandise out of your model, and so on.
  • TikTok – As manufacturers begin to catch as much as the TikTok hype, an increasing number of are partnering with trending creators to get their firm in entrance of the Gen Z shopper.
  • YouTube – Dwelling to among the world’s most beloved video creators and deeply engaged customers, it’s no shock that YouTube is a well-liked avenue for influencer partnerships.
  • Twitch – In case your model has any connection to gaming or desires to attach with that viewers, Twitch is your platform. Twitch creators are amassing big fanbases, and their dwell streams mean you can attain streamers on the proper second.

Model Instance: Influencer Collaborations

Dunkin’ is a model well-known for its influencer partnerships.

Maybe one among its extra well-known collaborations was with TikTok creator Charli D’Amelio – not simply one of many platform’s most adopted influencers however a recognized Dunkin’ fan.


the most effective a part of any day @Dunkin’ dunkinpartner

♬ original sound – charli d’amelio

7. Infographics And Charts  

The very best social media content material can inform a narrative utilizing solely visuals.

Infographics and charts are nice examples of this, which is maybe why they’ve turn out to be a go-to content type for each people and types alike.

These pictures mean you can synthesize data in a manner that’s optimized for social audiences (which means it’s digestible and clear).

The Finest Social Media Channels For Infographics And Charts

When you’ve bought an infographic, a chart, or a data visualization that you just wish to share, I like to recommend testing it out on any of the next channels:

  • Fb.
  • Twitter.
  • Instagram.
  • Pinterest.
  • LinkedIn.

Model Instance: Infographics & Charts

Right here is an example of an informative Instagram chart produced by HubSpot.

8. Memes 

What would social media be if not for memes?

These entertaining and relatable pictures, movies, and textual content catchphrases that iterate on a trending concept or subject are the “bread and butter” of social media content material.

Whereas manufacturers needs to be aware of which memes they use (ask your self you probably have one thing so as to add to the dialog), when leveraged accurately, memes can obtain a home-run advertising and marketing second for you.

The Finest Social Media Channels For Memes

Instagram and Twitter are the go-to spots for all of your memes, although LinkedIn is quick on its heels with some extra skilled/work-related meme content material.

For video memes, look to Instagram Reel and TikTok.

Model Instance: Memes

When you’re searching for a model that is aware of methods to use memes, look no additional than Netflix.

The model’s Instagram account typically creates memes utilizing clips from fashionable Netflix reveals and flicks, like this example.

9. GIFs

Graphics Interchange Format, extra generally often called GIFs, are small, soundless video or animation clips which can be fashionable with social media customers.

GIFs are sometimes used to signify how one feels or depict a specific state of affairs and are sometimes shared as a response to a bit of social content material.

For manufacturers, GIFs generally is a enjoyable and relatable device when talking on to members of your social neighborhood.

The Finest Social Media Channels For GIFs

Need to work GIFs into your social technique? Twitter and Fb have lengthy been the place for that, although Instagram just lately launched GIFs in feedback.

If you wish to create customized GIFs to your model, think about making a profile on GIPHY. Right here, you may create a profile to your firm that homes all of your uploaded GIFs.

This may enable customers all around the web to make use of your GIFs by varied GIPHY integrations with different platforms.

Model Instance: GIFs

Right here is an attention-grabbing example of Salesforce leveraging a GIF to create a social-friendly meme.

10. Webinars & Occasions

Connecting together with your viewers on social media is all about offering them with helpful content material. And what’s extra helpful than an academic webinar or digital occasion?

Most of these content material mean you can have interaction on a deeper stage together with your viewers and attain a worldwide consumer base.

Whereas webinars are sometimes shows that go deep on a selected subject – and sometimes function key audio system from exterior organizations – different occasions can cowl something from a digital convention to a workshop.

And these can all be dwell or pre-recorded.

The Finest Social Media Channels For Webinars & Occasions

LinkedIn is the most effective platform for selling and internet hosting your webinars and occasions.

Except for providing all of the performance you want, it additionally has an viewers that’s extra more likely to be searching for academic {and professional} content material.

Fb and YouTube are additionally useful platforms for internet hosting dwell video occasions.

Model Instance: Webinars & Occasions

Bizzabo is a model that involves thoughts after I consider webinars.

It typically promotes and hosts informative digital occasions for its followers on LinkedIn – which makes excellent sense, provided that Bizzabo is an occasions firm.

Screenshot of social media content posted by AMC Entertainment discussing a pricing initiative for better theater seats with options for voting and current vote counts displayedScreenshot from LinkedIn, April 2024

11. Contests And Giveaways

When you’re trying to get your followers excited and engaged, think about attempting a contest or giveaway on social media.

This includes providing a particular prize – whether or not that be a free product, cash, or a visit – in alternate for particular interactions out of your customers (e.g., remark under, tag a pal, observe this account, like and share this submit, and so on.)

The Finest Social Media Channels For Contests & Giveaways

Instagram might be essentially the most generally used social channel for contests and giveaways.

Nonetheless, it’s also possible to run them on Twitter, Facebook, Pinterest, and even TikTok.

Model Instance: Contests & Giveaways

Loads of manufacturers execute contests and giveaways, particularly across the holidays. Here’s a latest example of a giveaway hosted by Escape Brooklyn.

In Abstract

These are simply among the many social media content material varieties to select from. And with so many choices, there are additionally a number of methods to strategy social media advertising and marketing.

Understanding which codecs work greatest to your model – and resonate most together with your viewers – normally takes experimentation.

I like to recommend beginning with a couple of of the content material varieties we explored above primarily based in your overarching content material technique, goal platforms, and the assets obtainable to you.

Then begin posting and see what occurs!

Extra assets: 

Featured Picture: Black Salmon/Shutterstock


How does short-form video content material impression social media advertising and marketing methods?

Brief-form video content material has turn out to be a pivotal factor of social media advertising and marketing owing to its excessive consumption charges and potential for widespread attain. This content material sort caters to customers with restricted time and a spotlight spans, packaging narratives into simply digestible, participating codecs. Entrepreneurs leverage short-form movies to showcase merchandise, share buyer testimonials, and show model persona. The character of the content material aligns completely with the trajectory of shopper preferences in the direction of visually wealthy, concise, and interactive media—all important for a robust social media presence.

What are the most effective practices for using Consumer-Generated Content material (UGC) on Instagram?

To benefit from UGC on Instagram, manufacturers ought to:

  • Encourage and actively solicit content material from their consumer base by campaigns or incentives.
  • Be certain that shared UGC aligns with model values and aesthetics for consistency.
  • Credit score authentic creators correctly to keep up authenticity and construct neighborhood belief.
  • Incorporate UGC into varied codecs resembling posts, Tales, or Reels to maximise publicity.
  • Use UGC for storytelling, permitting customers to visualise themselves utilizing the services or products.

Such practices not solely faucet into genuine buyer voice but in addition improve content material selection and foster a way of brand-community collaboration.


What function do influencers play in extending model attain on social media platforms?

Influencers are instrumental in amplifying model messaging on social media on account of their established belief with their followers. By collaborating with influencers whose viewers demographics align with the model’s goal market, firms can acquire publicity to new potential prospects. Their content material tends to be seen as extra credible than direct model communications. A well-executed influencer collaboration can drive model consciousness, shopper engagement, and conversions when built-in seamlessly with the model’s narrative and values.

How can manufacturers leverage polls and questions to reinforce engagement on social media channels?

Manufacturers can enhance engagement on social media by incorporating polls and questions which invite audiences to work together. This may be achieved by:

  • Utilizing platform-specific instruments for fast and visible polls to encourage consumer participation.
  • Asking open-ended inquiries to spark dialog and acquire insights into shopper preferences.
  • Segmenting viewers queries to drive deeper, extra significant interactions.
  • Collating ballot information for content material personalization and bettering buyer expertise.
  • Making a suggestions loop, the place viewers responses affect subsequent content material creation.

This strategy not solely fosters a neighborhood but in addition gives helpful shopper information for focused advertising and marketing efforts.


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