Posted in

High 17 website positioning Podcasts For 2024

Top 17 SEO Podcasts For 2024

Podcasts are the proper medium for retaining updated with the place the website positioning business is headed.

A bigger variety of podcasts this yr are producing content material with unique takes on each aspect of search advertising and marketing.

The next website positioning podcasts had been chosen for his or her helpfulness, deep insights, and their common publishing schedule.

Each podcast on this record is a winner.

1. Search Engine Journal Present

The Search Engine Journal Show takes a deep dive into nearly each facet of search advertising and marketing, together with content material, technical website positioning tendencies, paid search, and native search – and it all the time retains an eye fixed on what’s hitting the search business within the close to future.

Host Loren Baker is the founding father of each Search Engine Journal and the digital advertising and marketing and growth company Basis Digital. With 20+ years of search advertising and marketing expertise, Loren’s interviews and conversations are all the time knowledgeable and are available from a spot of expertise and information.

Current exhibits coated these subjects:

In case you’re new to the Search Engine Journal Present, you’re in for a deal with as a result of there are a whole bunch of episodes to hearken to.

Take heed to new episodes on Apple Podcasts, Google Play, Spotify, and TuneIn.

2. SERPs Up

  • Hosts: Crystal Carter & Mordy Oberstein.

SERPs Up is the Wix website positioning podcast that focuses on well-liked subjects related to go looking entrepreneurs at each stage of experience.

Anticipate to hearken to conversations about new and trending subjects, like investigating whether or not AI content material truly ranks, in addition to extra evergreen subjects, equivalent to discovering the best content material combine.

Current podcasts additionally talk about whether or not professional opinions in content material are necessary and a dialog with Martha Van Berkel, founding father of Schema App, about structured knowledge.

Martha is among the most knowledgeable folks I do know on the subject of structured knowledge, in order that episode actually exhibits how SERPs Up has the experience behind it to ship podcasts which can be effectively value listening to.

Take heed to the SERPs Up podcast on Amazon, Apple, Google Podcasts, and Spotify

3. Conversion Monitoring Playbook

  • Host: Brad Redding, Founder & CEO at Elevar.

Search rankings are sometimes the best precedence for website positioning, adopted by natural visitors, bounce charges, and different comparable metrics.

It’s too simple to overlook that the primary KPI is conversions and the way a lot cash the enterprise is incomes. Every part about website positioning finally ends with the dual targets of conversions and earnings.

That’s why Elevar’s Conversion Tracking Playbook podcast is a pure match for each search marketer to think about.

Because the podcast title signifies, its principal focus is bettering conversion monitoring for on-line companies, together with these on platforms like Shopify.

Typical episodes deal with correct monitoring, analytics, the impression of privacy-related tendencies (equivalent to iOS updates), and methods for utilizing current knowledge to trace and assist enhance conversions and enterprise targets.

A spokesperson for Elevar shared what to anticipate from the Conversion Monitoring Playbook:

“We launch weekly episodes that dive deep into monitoring, analytics and conversion optimization. In case you worth data-driven methods and studying new incremental income methods, be sure you subscribe!”

Take heed to the Conversion Monitoring Playbook at Apple and Spotify.

4. Webcology

  • Host: Jim Hedger and Kristine Schachinger.

Webcology is a long-running podcast that options the knowledge and insights of not one however two website positioning legends: Jim Hedger and Kristine Schachinger.

Hear alongside as they interview visitors and share their insights into the newest occasions within the search advertising and marketing business, in addition to commentary on the search advertising and marketing information it is best to learn about. There’s a lot to maintain up with, nevertheless it’s simple to chop by the noise with Jim and Kristine.

Kristine Schachinger, primarily based in Las Vegas, Nevada, is a extremely skilled search marketer with twenty years within the search business. Her depth of expertise, information of website positioning, and the technical aspect of growth add vastly to the Webcology podcast.

Jim Hedger is a Toronto-based search marketer with over 25 years of expertise engaged on the Web.  His wide-ranging curiosity retains him in contact with present occasions, and he has a eager skill to discern and predict their impression on the search business.

In case you solely hear to at least one website positioning podcast per week, Webcology needs to be on the high of your record.

Take heed to new episodes on Apple, Google Podcasts, Spotify, and RedCircle.

5. Search With Candour

  • Host: Jack Chambers-Ward.

UK-based Search With Candour publishes an episode weekly that addresses subjects of curiosity to go looking advertising and marketing professionals, equivalent to technical website positioning, the usefulness of storytelling in advertising and marketing, the latest Google and Reddit settlement, and easy methods to make useful content material.

Visitors are effectively chosen for his or her experience, equivalent to technical website positioning professional Beth Woodcock and Gus Pelogia, website positioning Product Supervisor at Certainly.

Hear on AppleGoogle Podcasts, and Spotify.

6. The website positioning Mindset Podcast

  • Hosts: Tazmin Suleman and Sarah McDowell.

The phrase “participating” has been used so usually that it has nearly misplaced its that means. However hearken to this podcast, and also you’ll agree that it holds your consideration in a method that’s certainly participating.

Hosts Tazmin and Sarah reliably publish weekly episodes. Current episodes embody “Cease Excusing Dangerous Behaviour,” a dialogue of the explanation why folks would possibly excuse dangerous conduct and easy methods to take care of troublesome conversations, straight addressing points for one’s well-being, and inspiring a respectful and optimistic working setting.

One other episode is devoted to figuring out and studying from trusted sources in website positioning, emphasizing easy methods to discern dependable data.

I requested Sarah concerning the origins of the podcast and what listeners ought to count on from it.

Sarah shared:

“While there are wonderful website positioning podcasts on the market, Tazmin and I noticed that there aren’t many who simply deal with comfortable abilities, private development, and profession growth.

Sure, some contact on these subjects, however we undoubtedly noticed a chance to create a podcast that solely focuses on giving website positioning professionals actionable suggestions and recommendation, to allow them to optimize their careers, not simply the algorithms. Tacky tagline, however true!

Go on and provides a few of our episodes a strive!”

Take heed to the website positioning Mindset Podcast at Amazon Music, Apple, Google Podcasts, Spotify, and Pocket Casts.

7. The website positioning Rant (with Mordy Oberstein)

Host: Mordy Oberstein

I used to be fairly blown away by the SEO Rant podcast. Mordy’s unconventional however fascinating subjects and the high-quality visitors who talk about them make this podcast a must-try for each search marketer.

Current episodes:

  • How Not To Market Your SaaS Product.
  • website positioning Testing: The way to Do It & Promote It to Shoppers.
  • Is the Useful Content material Replace Faulty?
  • Like It or Not, website positioning Requires Essential Considering.
  • Ought to Google Be Extra Clear?
  • The Issues with Monitoring Rank & website positioning.

I like what Mordy is doing as a result of he’s combining distinctive subjects with actionable insights. There’s nothing fashionable about this – simply strong, helpful content material. That’s not a straightforward factor to do basically and even more durable to execute frequently.

Hear on AppleSoundCloud, Spotify, YouTube.

8. website positioning Pioneers

Host: Shelley Walsh

SEO Pioneers interviews business greats who helped to formed the business at its formation, or contributed in a big method.

Each pioneer has a unique story, with loads of insights into the foundations of website positioning, how search engines like google developed, and what’s nonetheless related right this moment.

In each episode, the strategy is for the pioneer to supply a novel story after which share one thing they’ve by no means shared in public earlier than. Take heed to Dave Naylor for the most effective tales!

All episodes on this sequence are winners and must-listens for search entrepreneurs at each stage. John Mueller even credited the present as ‘one to observe’ on Google Search News.

Hear and watch on YouTube.

9. Close to Memo Podcast

  • Hosts: David Mihm, Greg Sterling, Mike Blumenthal.

The Near Memo podcast covers the newest information and tendencies hitting native search in addition to masking trending subjects associated to common search. Current episodes deal with Google Gemini, Google SGE, and loads about Google Enterprise Profile (also known as GMB).

Dave Mihm is a longtime native search professional who has been engaged on native search since earlier than Google Native was a factor. He’s a real native search professional.

Hear at: AmazonAppleGoogle PodcastsPandoraSpotifyYouTube.

10. Good Indicators website positioning Workplace Hours Podcast

  • Hosts: Michael Chidzey, Jo Turnbull, Ruth Turnbull.

This podcast shares the very same title as Google’s extra well-known podcast, which follows Google’s format of answering questions. The distinction between the 2 podcasts is that the agenda for this one is targeted on sensible, hands-on issues for anybody constructing a enterprise from our aspect of the search field.

They reply questions that tackle actual issues, such because the ROI of hyperlink constructing, tips about dealing with inside hyperlinks, getting essentially the most out of an website positioning convention, and easy methods to decide the cheap price of a site.

  • Hosts: Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Nicole Waddington.

Take heed to the recent views on latest website positioning and digital advertising and marketing information with the dynamic hosts of Marketing O’Clock.

Episodes to this point in 2024 tackled the impression of Google’s latest rebranding of Views to Boards, Instagram’s new advert kind, Google’s Consent Mode V2, and updates to Microsoft Advertisements. There’s a robust dose of what’s happening in paid search with some website positioning thrown in right here and there.

Their podcast is launched on a weekly schedule. Put it in your calendar and tune in to the newest episodes.

Take heed to new episodes on Apple, Stitcher, and Spotify.

12. Branded Search (And Past) website positioning Podcast

Search marketer Jason Barnard publishes a considering particular person’s podcast on digital advertising and marketing. I actually don’t understand how he manages to publish such high-quality and insightful discussions frequently. Every episode gives a inventive perspective on search advertising and marketing that won’t be discovered elsewhere.

Current episodes embody:

  • Leveraging Omnichannel Content material Design into Digital Advertising and marketing (Larry Swanson and Jason Barnard).
  • Publicity – Get Identified In all places With Guerrilla Publicity (Jill Lublin and Jason Barnard).
  • The way to Incorporate Insights in Your Branding Campaigns (Chris Kocek and Jason Barnard).
  • 8 Important AI-Pushed Methods for Enterprise Development (Isar Meitis and Jason Barnard).

Preserve an eye fixed out for a “restricted run” of fifty five-minute unscripted podcasts referred to as “Rising Your Private Model with Jason Barnard,” which supply a step-by-step tutorial on easy methods to develop and handle your private model – basically a category in podcast type.

Out there on Apple Podcasts and Spotify.

13. Google Podcast: Search Off The Report

  • Hosts: Gary Illyes, John Mueller, Lizzi Sassman, Martin Splitt.

Search Off the Record is an off-the-cuff podcast about search and website positioning from Google’s perspective. Matters vary from a behind-the-scenes take a look at search crawlers and indexing to the concerns that went into rewriting Google’s website positioning Starter Information, search rating updates, and the idea of high quality in search.

Two components make Google’s podcast notable:

  • Selection: There’s no different podcast that relates search and website positioning from the search engine’s viewpoint.
  • Authoritative supply: The truth that it’s created by Google is a compelling purpose to tune in.

The podcasts are inclined to ramble at first with some prolonged banter and kidding round. However as soon as the hosts get going, the insights begin.

Out there on Apple Podcasts, Google Podcasts, and Spotify.

14. EDGE Of The Net

Edge Of The Web gives a roundup of the week’s information plus interviews with visitors like Julia McCoy discussing AI content material, Greg Gifford on easy methods to dominate native website positioning, Ola King on person expertise design, and GA4 insights with Brie Anderson.

Out there on Apple Podcasts, Google Podcasts, Spotify, and SoundCloud.

Podcasts To Preserve An Eye Out For

The next podcasts are gearing up for a brand new season. Put them in your shortlist, and prepare to be blown away.

15. WTSPodcast

  • Hosts: Isaline Muelhauser and Areej AbuAli.

The Women in Tech SEO Podcast (WTSPodcast) is a biweekly podcast that options girls and GNC in search.  The final season centered on the enterprise aspect of website positioning from a lady’s viewpoint, and the season earlier than that one zeroed in on technical website positioning.

The 2024 season of the Ladies in Tech website positioning Podcast kicks off within the second half of this yr, so be sure you bookmark it for listening!

Take heed to Ladies in Tech website positioning on Apple Podcasts and Spotify.

16. Search Information You Can Use

Marie Haynes gives insights into the newest developments in website positioning. Though the podcast is printed “sporadically,” she did let me know that it’ll change into extra lively within the close to future.

Hear on AppleSpotifyYouTube

17. Azeem Digital Asks Podcast

Host: Azeem Ahmad.

UK-based Azeem at the moment has 76 podcasts recorded and has let me know that he has a brand new studio and can return this yr with a model new season.

He supplied this preview of what’s to come back:

“The podcast returns for a brand new season in 2024 – and you’ll count on even greater issues than beforehand. What initially began out as audio solely is transferring to video this yr.

Anticipate nice visitors and subjects related to advertising and marketing and wider disciplines.”

2024 website positioning Podcast Exhibits

It’s thrilling to see so many new podcasts of remarkable high quality making the record this yr.

The broad scope of subjects displays the richness of search advertising and marketing and the high-quality expertise that’s placing the time in to supply such nice content material.

Extra sources:

Featured Picture: Jacob Lund/Shutterstock

Leave a Reply

Your email address will not be published. Required fields are marked *